Global Head of Online Marketing & Loyalty

Are you a strategic and customer-focused marketing leader ready to shape the future of digital growth, loyalty, and customer engagement for a global premium brand? We are looking for a Global Head of Online Marketing & Loyalty to lead our global online marketing and loyalty agenda from our headquarters in Stockholm, Sweden. 

As Global Head of Online Marketing & Loyalty, you will be responsible for defining and executing Gant's global strategy across online marketing, CRM, loyalty, customer acquisition, and retention. You will play a key role in driving traffic, sales, and customer lifetime value while strengthening the connection between customers and the Gant brand. 

Leading a highly engaged team, you will develop innovative marketing and loyalty initiatives, leverage data-driven insights, and create seamless customer experiences across all Direct-to-Consumer channels. This is a unique opportunity to make a significant impact on Gant's future growth and customer experience. 

Responsibilities 

• Define and lead the global online marketing and loyalty strategy across all DTC channels. 

• Drive customer acquisition, activation, retention, and lifetime value through the Gant Club. 

• Own and optimize the global online marketing budget across channels and markets. 

• Develop marketing automation, CRM, and personalized customer journey strategies. 

• Create a holistic communication approach across all owned and paid channels. 

• Lead performance measurement, attribution modeling, and testing initiatives to drive continuous improvement. 

• Build, coach, and inspire a high-performing Global Online Marketing & Loyalty team. 

• 10+ years of experience within online marketing, CRM and loyalty 

• 7+ years of leadership experience building and managing successful teams. 

• Proven track record of driving commercial growth through digital marketing and customer engagement. 

• Experience managing significant marketing budgets in a multi-market or global environment. 

• Strong analytical skills with the ability to translate customer insights into business actions. 

• Excellent communication and stakeholder management skills. 

• Fluent in written and spoken English and passionate about creating outstanding customer experiences. 

Apply with your CV in English by 2026/11/20. Our team reviews applications on a rolling basis, so seize the opportunity to join us by submitting your application today